The National Churches Trust has developed a new initiative to help churches create new ways to generate income through encouraging visitors to their buildings by hosting bookable 'experiences'. This could be anything from, for example, afternoon tea with music in the church or a visit to the church tower with a guided tour of your town.

The UK's churches have no shortage of heritage and are full of stories, as well as being great venues for all sorts of activities so are perfect venues in which to hold 'experience' events. 

To help people understand more about how this initiative could help their church they are hosting a FREE online training session on Thursday 15th October starting at 10.30am.

The training session will cover:

  • attracting UK and international tourists
  • getting to know the group travel market
  • advantages of working with international groups
  • types of inbound travellers
  • creating a bookable Experience
  • thinking about group size, time of year, visitor segment
  • pricing the package to market
  • making it bookable
  • marketing your Experience - what is your USP?
  • terms of agreement
  • building industry relationships

The presentation (in pdf form) will be emailed to all attendees afterwards.

Reserve your FREE place (link to Eventbrite).

You can also read more on the National Churches Trust website.


A press release from the National Churches Trust writes: 'COVID19 is re-shaping tourism. Although many things have changed, church tourism continues to have great potential. VisitEngland says that 55% of day trips include a visit to church or cathedral and 83% of people in the UK believe churches are an important part of the UK’s history and heritage. And we want churches to be ready in 2021 when hopefully the tourism industry will be able to open up fully once again, able to welcome more and more visitors.'

The National Churches Trust will deliver its ‘Experiences by ExploreChurches’ project through its tourism website, which is widely becoming recognized as the go to place for church tourism. It will promote the Experiences and help to bring new visitors and extra income for your church.

What is an experience?

Experiences are exciting and immersive activities where people can get involved. They can be as simple as a guided walk between two churches, or more complex, all we stipulate is that the experience must include at least one church, chapel or meeting house. Churches can also work together to generate ideas for tours. 

Here are some examples: 

  • a guided cycle ride visiting three churches and sampling the best of local produce
  • an afternoon tea party in a church with live music
  • church tower visit and see the sights on guided town tour
  • adventure activities like coasteering or climbing, with a tasty lunch in a churchyard
  • artistic workshops or classes, inside or outside a church

Contacting the National Churches Trust

The National Churches Trust team would love to hear from you if:

  • If you have an idea
  • If you already have existing tourism activities such as tower tours or adventure days
  • If you would like to work with them to create attractive experiences that visitors will love.

To request an information pack please contact:

Linda Patrick

M: 07715 524008

Booking for this event has now closed.