Although we remain in Lent, the Real Easter Egg campaign for 2018 is well underway. It is said that out of the 80 million chocolate Easter eggs sold each year in the UK, The Real Easter Egg is the first and only Fairtrade chocolate Easter egg with a copy of the Easter story in the box.

Launched in 2010, it is reported that more than a million Real Easter Eggs have been sold, with 750,000 of these sent through the post directly to churches and schools and over £250,000 raised from sales for charitable causes.

David Marshall, from The Meaningful Chocolate Company, has said: “It was quite a surprise to discover that nearly 60% of under 24-year-olds do not connect Jesus with Easter. There’s an opportunity for those over 50 to buy a Real Easter Egg and pass on knowledge of the festival to younger parents and grandchildren. We hope to distribute 250,000 stories with our eggs and to reach more than a million people.”

The Real Easter Egg is available online and also in larger branches of Tesco, ASDA, Waitrose, Morrisons and independent retailers.